the dumbest thing I've heard on the radio in a while

Apparently while I was away in Belgium, DC's WTOP sold the naming rights to their building... to a local pizza chain. So now they come in and out of commercial breaks by saying things like "live from the Ledo Pizza glass-enclosed nerve center" which of course sounds absolutely ridiculous for a 24 hour news/traffic/weather station.

Sure, I love Ledo Pizza (especially the original one near College Park), but what's next?

"Live from the Applebee's media center in Atlanta, this is CNN news"

or maybe "Live from the Arby's studio in New York, this is the CBS Evening News"